GENESIS

FUN FACTS

Genesis Motors stands as a testament to the transformation of Hyundai Motor Company, evolving from a brand known for affordable vehicles to a prominent player in the luxury automotive market. Conceived in 2003 as a concept vehicle, Genesis took its first significant steps toward independence in 2015, emerging as a standalone luxury division that would redefine what it means to drive in style and comfort. With a commitment to excellence, Genesis quickly gained recognition for its sophisticated designs and innovative technology.

Genesis cars are known for their luxury, safety, and value.

Luxurious interior: Genesis cars have upscale interiors that are comfortable and well-designed.
Safety features: Genesis cars come with a variety of standard and available safety features, including airbags, driver assist features, and more.
Spacious interior: Genesis offers spacious sedans and SUVs that are great for families.
Competitive pricing: Genesis cars are considered affordable compared to other luxury brands.
Powerful engines: Genesis cars have a range of powerful engine options.
High-tech infotainment: Genesis cars have high-tech infotainment options.
Striking exterior: Genesis cars have striking exterior styling.
Quick charging: The Genesis GV60 electric car can charge from 10–80% in as little as 18 minutes when plugged into a 350-kilowatt DC fast charger.
Service valet: Some Genesis dealerships offer a service valet to bring your car in for service while you're scheduled for complimentary maintenance.

The brand's flagship model, the Genesis G90, launched in late 2015, set the tone for its ambition to compete with established luxury names. This exquisite sedan, known as the EQ900 in South Korea, combines elegance with powerful performance, embodying the essence of luxury that Genesis aims to deliver. Following closely was the G80, a midsize sedan that debuted in 2016, further solidifying the brand's foothold in the competitive landscape, boasting a robust 311 horsepower engine that rivals heavyweights like the BMW 7 Series.

Understanding its market is paramount for Genesis, and the brand has astutely targeted the millennial demographic, engaging this younger generation in a dialogue about luxury. This approach is not just about selling cars; it’s about cultivating an emotional connection to the brand. The partnership with the NFL in 2020 marked a significant step in this direction, granting Genesis the title of “Official Luxury Vehicle of the NFL.” This alliance not only provided unparalleled exposure but also allowed Genesis to resonate with a diverse audience of sports enthusiasts across America.

As Genesis continues to elevate its presence, it embraces high-profile partnerships and events, including the Genesis Invitational golf tournament that embodies the brand’s commitment to excellence and visibility. The hiring of top-tier talent from renowned automotive companies, such as Luc Donckerwolke and Albert Biermann, showcases its determination to cultivate a team capable of leading the luxury automotive revolution.

Even the logo, with its iconic silver wings encircling a black gem, speaks to the brand's heritage and evolution. Initially an optional emblem, it now stands as a symbol of sophistication and prestige, reflecting Genesis's journey from a Hyundai concept to a recognized luxury marque. As Genesis Motors forges ahead, it does so with a blend of innovation, style, and a keen understanding of the desires of today’s discerning driver.